Reclaim Your Time and Your Genius

Posted on March 29, 2011


Reclaim your Time and your Genius

Monday morning has come and gone.

The week is up and running, but are you?

Today’s competitive environment has so many people spinning their wheels but accomplishing very little. Being busy is not enough anymore, we have to be brilliant and effective with our time to remain ahead. But what exactly does that mean…

Where were you when you had your last burst of genius ? Maybe you were in the car or possibly in the shower ?

There is an amazing thought-flow happening within us at all times. Our thoughts transcend words,  moving at warp speed within our mind. This is why we are so drawn to multitasking and the immediate gratification that technology provides us nowadays.

Our current thinking is the default routinized by the past, a cultural autopilot that can mute our most extraordinary concepts and plans. Generating those money-making ideas, is the most valuable skill that you bring to your business. Future growth and sustainability boil down to the one common thing that inspired you in the first place: ideas.

Thinking is the most involuntary of the body reflexes
It is the only part of our body that gets tired if it’s not working
Thinking is self-developing, we are what we think
Thinking is the one thing that is uniquely us

The key to reclaiming your genius is time. Give yourself time to just think. Brilliance arrives when we are most relaxed, that is why ideas always come in the shower. A stressed multitasking brain is not physically receptive to the new. As a designer, director and developer, my work can not be done without a constant creative flow and I would like to share some of the strategic practices I’ve established into my work-flow:

  • Do not start your day by checking your email.Do not let your emails plan your day. This is the primary source of distraction for most people, so try to only check your email once a day. Let people know that this is your policy.
  • Know your most productive timeand use it for your most “heady” challenging task of the day.
  • Have a capture tool handy.Use a notebook, index cards or recording device to capture ideas as they come to you. But do not let them sidetrack you. Return to them when your tasks are complete.
  • Plan your day in blocks.Block one hour intervals for your to-do list. Checking emails or phone messages only in between blocks and tasks if necessary. Check out The Maker’s Schedule Versus The Manager’s Schedule
  • Take breaks.Take deep breaths, stretch, and take breaks every 90-120 minutes.
  • Delegate your distractions. Value your time and it’s best use by delegating or insourcing jobs like billing, social media management, office cleaning, bookkeeping, appointment setting…

“Creativity represents a miraculous coming together of the uninhibited energy of the child with its apparent opposite and enemy, the sense of order imposed on the disciplined adult intelligence.” – Norman Podhoretz

Focus On Your Genius…We’ll handle the Rest

When you partner with meStudio, you are connected with your own Virtual In-House Creative Team. Our co-creative process takes your business at it’s current state and infuses it with brand equity, an enhanced company image and an elevated level of expertise among the people who matter most… your target market.

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Posted in: Creative Process